Direct mail round-up: Must-see flyer from Florida Realtors outs neighbors who don’t vote

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Although scaring voters to the polls is nothing new in politics, a new direct mailer offers an interesting twist on the idea.

First there is “public shaming,” and “slut shaming;” now there is “voter shaming.”

Just in time for Halloween, this flyer is sure to give the creeps to voters worried about government intervention and individual privacy.

The upshot is this: “they” are watching you, because voting participation is now part of the public record.

What that means is if you do not vote on Tuesday, someone will know, and there are people ready to spill the beans – on you!

One of those groups appears to be Citizens for a Better Florida, which is sending voters a flyer with an ominous warning: “Don’t throw away your vote … your neighbors will know!”

Citizens for a Better Florida doesn’t just stop there.

They take the threat just one-step further; its next flyer will start naming names, providing information on who in your neighborhood has (or has not) voted in November 2014.

“We think it’s too important,” the ad says. “Don’t throw away your vote … and let everyone else decide who will represent you.”

In small print – and there is always small print – is this comforting caveat: How a person voted is not public record, and will not be disclosed.

Well, that is reassuring.

Citizens for a Better Florida, says the state Division of Elections — ironically, also public record – is an Orlando-based ECO chaired by Richard Darling. The Realtors PAC, Florida Realtors PAC, and the National Association of Realtors mostly fund it. They spent $650,000 this year to date, with nearly half a million on Oct. 21 for postage.

The group is also behind a recent pro-Rick Scott mailer.

Just so you know, there are folks actively searching the voting record, and they are not afraid to use that data, regardless of how creepy it is.

Citizens for a Better Florida mailer_Page_1


andCitizens for a Better Florida mailer_Page_2

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.