Direct mail round-up: Ed Hooper didn’t need to send this piece against Norm Roche

in Uncategorized by

C’mon, Representative Hooper, did you really need to send this mailer against Norm Roche?

You’re going to win, probably easily. Roche has been a Dead Commissioner Walking since he voted to take the fluoride out of the public drinking water. That vote already took out Nancy Bostock and Neil Brickfield and they’re by several factors more popular than Roche.

Yet, for whatever reason, you decided to send a mailer linking Roche with Charlie Crist, the former Republican turned Democrat who you obviously believe is the Bogeyman of GOP politics. I won’t argue that Crist is detested by most Republican voters, but your attempt to link him to Roche is specious at best.

In your mailer, you say Roche and Crist are “two peas in a pod.” because “one was on the same ticket with Barack Obama; the other supported him.”

Huh? that’s quite a leap.

Everyone knows Roche was once a Democrat and he did run against “outstanding Republicans like Karen Seel, Neil Brickfield, Ronnie Duncan, J.J. Beyrouti and Lucile Casey.” (By the way, tell your wordsmith that they should have written “…Republicans, including Karen Seel …” not “like” as that would infer that Roche did not run against Seel, but rather a candidate like her.) As the back side of your mailer proves, there’s more than enough material to slam Roche with, but linking him to Crist with the reasons you have given are weak. And I know you are not a weak dude!

P.S. That line you use on the back, “Then Norm admitted to using a false name to slam St. Petersburg on a blog!” almost reads like it’s crazy that Roche deigned to comment on a <gasp> blog. Please tell me I am reading you wrong.






Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.