Direct mail round-up: Meet “Taxzilla” Judithanne McLauchlan

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Halloween and bad dreams are synonymous, so it is more than fitting that the last week of October brings the latest direct mail blast in the State Senate 22 race.

This ad – calling voters to“Meet Taxzilla” — attacks Judithanne McLauchlan as if she was a late-show monster, painting her as a liberal “tax-raising nightmare.”

Among the list of “horrifying” changes that could come if the Madeira Beach Democrat should win against Republican state Sen. Jeff Brandes next Tuesday:

  • State income tax for Floridians
  • Increased sales taxes in Pinellas County — as support of the Greenlight Pinellas transit initiative for improved public transportation

Both issues have been major Republican taking points throughout the campaign.

When McLauchlan does make it to Tallahassee, the flyer also claims she would start “living large off taxpayers” with “taxpayer-funded” salary and benefits and “taxpayer-funded” worldwide travel.

The last two opinions allegedly taken from McLauchlan’s “Moldovan Musings Blog.”

And if that was not enough to scare the devil out of SD 22 voters, the brochure takes it to the next level by mentioning McLauchlan’s bankruptcy filing, claiming that she “failed to pay her bills.”

The ad ends — as any great horror show does — with a kicker: Judithanne McLauchlan: Big Taxer. Reckless Spender.

“Taxilla” is certainly enough to frighten the average voter.


Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.