The flip side of this mail-piece is actually more clever than it looks. Yes, it is absolutely boring to look at. But if you read the text, Gibbons does micro-target his message, referring to 63rd Street to this voter who lives in the neighborhood. If Deveron did this with everyone he mailed and had he coupled this micro-targeting with a more visually appealing design, this piece may have been more effective.
In one week, St. Petersburg residents will know whether Rick Baker is returning to City Hall