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Do you have a pillow close by? Deveron Gibbons’ latest mailer will put you to sleep

in The Bay and the 'Burg by
Deveron Gibbons has a new mailer designed to put voters to sleep. On the front, the mail-piece has a couple of pictures that basically say “I am down with white voters. You are allowed to vote for me.” Gibbons even gives you his cell phone number in case you need a free money order.

The flip side of this mail-piece is actually more clever than it looks. Yes, it is absolutely boring to look at. But if you read the text, Gibbons does micro-target his message, referring to 63rd Street to this voter who lives in the neighborhood. If Deveron did this with everyone he mailed and had he coupled this micro-targeting with a more visually appealing design, this piece may have been more effective.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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