Does social media affect how customers feel about a company?

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Posting in ON LINE MEDIA Gavin O’Malley reports on a November study by NYU Assistant Professor Liel Leibovitz indicating how social media users relate their social media experience with a company to their opinion of the company and their likelihood to continue to patronize the firm.

Leibovitz reported 45%

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.