Don’t blink or you’ll miss Rick Scott’s awkward new campaign ad

in Uncategorized by

Don’t blink or you’ll miss it.

Gov. Rick Scott released a new 15-second campaign ad spot touting Florida’s economy is on the upswing during his watch.

Called “540,000” it is a quick message about how the state’s economy is “on a better path,” by creating 540,000 new jobs since December 2010, and ends with his new tagline “Let’s Keep Working.”

Like so many of the web ads coming out of Scottworld, this spot just feels off. First of all, the man shown most in the ad — other than Scott — is Spencer Geissinger, a former Scott staffer and Governor’s Office employee. In other words, Scott is talking about creating jobs with one of his former employees. 

The spot ends with an awkward voice-over by Scott while a picture of him shows on screen. Huh? 

“540,000” is also on YouTube.

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at phil@floridapolitics.com and on Twitter @PhilAmmann.