Politico reports a “family intervention” just before the first presidential debate changed things up dramatically inside the Romney campaign.
“The family pushed for a new message, putting an emphasis on a softer and more moderate image for the GOP nominee — a ‘let Mitt be Mitt’ approach they believed more accurately reflected the looser, generous and more approachable man they knew. Chief strategist Stuart Stevens — whom the family held responsible for allowing Romney’s personal side to be obscured by an anti-Obama economic message — has seen his once wide-ranging portfolio ‘fenced in’ to mainly the debates, and the television advertising that is his primary expertise, according to campaign officials. Tagg Romney, channeling his mother’s wishes, is taking a much more active role in how the campaign is run.”
“The family rebellion, long building despite Mitt Romney’s initial reluctance to change, reached a climax in September, amid mounting evidence that the status quo was doomed to failure. The course correction came after internal polls showed him losing nearly every swing state and a loud chorus of second-guessing among prominent conservatives.”