Why is the FDP cheering the new PPP poll showing Gov.’s race dead even?

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The Florida Democratic Party is cheering the new PPP poll showing the gubernatorial race dead even.

Yes, you read that right.

Today, the Florida Democratic Party sent out a fundraising email hailing – yes, hailing – the news that PPP Polling now shows the governor’s race a dead-even match. “NEW POLL: Rick Scott’s in trouble,” reads the subject line.

The solicitation goes on to say, “…we got some BIG news. PPP Polling released a poll that shows the Florida Governor’s race tied.”

Wait a second.

It was only last month that the Charlie Crist team and the FDP were attempting to discredit several polls that were showing the race tightening. Crist, the narrative went, was solidly ahead in all credible polls and those showing the race within a point or two were outliers. Crist was ahead, they insisted, no matter what those polls say.

Ok, fair enough.

And yes, polls change.

But if Charlie was solidly ahead then, and the race is tied now (please try to stay with the logic), wouldn’t it stand to reason that this is actually BAD (not “BIG”) news for team Crist? Doesn’t it mean that our guy is losing ground?

In this world of spin-masters and say anything sky-is-falling (So chip in $5 now!) fundraising, most of us understand what is going on. However, when you spin yourself into a dervish-like reversal on your own message (cue George Orwell blushing) it discredits your team and your assessment of where this race is headed.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.