First look: Kevin Beckner’s new TV ad (including a cute poke at his loony opponent)

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Incumbent Hillsborough County Commissioner Kevin Beckner is going up with this sharply produced TV spot.  The ad highlights Beckner’s record, while also taking a cute poke at his opponent, Margaret Iuculano, who I’ve labeled the worst local candidate of the 2012 election cycle.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.