The following is an excerpt of guest post from Ben Donahower. That post can be read here.
Political campaigns are quickly picking up on the power of QR codes for good reason. A third of smartphone users scan QR codes and by Christmas 2011 1 in 2 Americans will have a smartphone. The growth rate is even more impressive! In the summer of 2008, only 10% of the population had a smartphone. In two and half years the number of people using smartphones has quintupled.
QR code scanning rates are also skyrocketing. Between these two trends, a majority of the population could be scanning QR codes by the presidential election.
In addition to the compelling numbers, this technology is just so simple to implement there is no excuse not to try it.
One of the four suggested uses of QR codes is in direct mail:
This is the most common way that campaigns are using QR codes. Chances are if you haven’t already gotten political mail with a QR code on it, you’ve at least received some form of commercial direct mail with a code. Often, commercial direct mail will link the QR code to a coupon or sweepstakes.
While a political campaign won’t have a coupon, campaigns will get a far better response if they give a voter a good reason to scan the QR code. Perhaps the campaign is running a sweepstakes to meet the candidate or to win a free ticket to an upcoming fundraiser. More likely, however, the campaign might offer exclusive information about the campaign or promise the voter that they will be the first to know about important developments in the race.
Read the rest of this post here.