Top Florida fundraisers John Morgan and Ben Pollara have signed on to lead People United for Medical Marijuana in a high-profile 2014 constitutional ballot campaign for the legalization of medical marijuana — an endeavor which may be about more than grass on Election Day.
Previewed earlier this week in Sunburn, via Marc Caputo of the Miami Herald, Morgan said he’s going to lead the initiative for personal reasons: His father had struggled with cancer and emphysema, and only marijuana helped him.
Pollara estimates the campaign will cost $10 million — a huge boost to People United which four years ago could barely afford to photocopy the voter petition — according to a Wednesday Reuters report.
Constitutional amendments need 60 percent approval to pass, and People United feels confident based on a poll it recently commissioned that found support for medical marijuana at 70 percent in Florida — among all groups except for those identifying as very conservative.
Regardless of whether this amendment passes, the winner may be Democrats on the ticket who could benefit from the increased turnout it generates. In other words, this amendment may enhance the support that Morgan has already promised to Crist, should/when he runs for governor.