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Hard Rock coming to Daytona Beach

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Seminole Tribe of Florida-controlled Hard Rock International says it’s opening a fourth location in Florida later this year with the addition of the 200-room Hard Rock Hotel Daytona Beach.

“Catering to the unique needs of business and leisure travelers,” the new property “will provide 20,000 square feet of indoor and outdoor meeting space, including bright meeting rooms with views of the Atlantic Ocean and an open-air terrace suitable for any meeting or special event needs,” a Tuesday press release said.  

The new beachfront hotel also will feature “all-day dining, 24-hour in-room dining, a grab-and-go coffee shop and a poolside bar and grill.” Gambling will not be offered.

Tuesday’s news follows Hard Rock’s recent purchase of the former Trump Taj Mahal casino in Atlantic City, and a deal to open a Hard Rock Casino in Ottawa, Canada.

The company also wants to build a $1 billion casino in northern New Jersey just outside New York City.

The Tribe last year consolidated its control over the rock ‘n’ roll-themed Hard Rock hotel and casino brand, buying out remaining rights from the owner-operator of Las Vegas’ Hard Rock Hotel and Casino.

Hard Rock-themed properties are now in Tampa, Hollywood (both include casinos) and Orlando.

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