Here's what the new state license plate will look like … and it basically sucks

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So here’s what the folks at the Florida Department of Highway Safety and Motor Vehicles — a government bureaucracy not normally known for its creativity — came up with in the way of a new state license plate.

In case you were wondering if the new design sucks, don’t worry, you’re right — it does suck.

I mean, what genius thought to put the words “Sunshine State” on the tag and, you know, not include any freakin’ sunshine? Instead, the plate is lined with  puke green and includes a nondescript orange where the letter ‘O’ goes in the word Florida.

How creative!

Anyway, I like Kevin Cate’s design better.

The Tampa Bay Times has the rest of the story here.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.