How campaigns can target you on the Internet

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“Microsoft and Yahoo are selling political campaigns the ability to target voters online with tailored ads using names, sip codes and other registration information that users provide when they sign up for free email and other services,” ProPublica reports.

“The Web giants provide users no notification that their information is being used for political targeting.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.