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Is ‘The Daily Show’ bad for democracy?

in Peter by

This is not funny: Jon Stewart and his hit Comedy Central cable show may be poisoning democracy.

Two political scientists found that young people who watch Stewart’s faux news program, “The Daily Show,” develop cynical views about politics and politicians that could lead them to just say no to voting.

That’s particularly dismaying news because the show is hugely popular among college students, many of whom already don’t bother to cast ballots.

Jody Baumgartner and Jonathan S. Morris of East Carolina University said previous research found that nearly half — 48 percent — of this age group watched “The Daily Show” and only 23 percent of show viewers followed “hard news” programs closely.

To test for a “Daily Effect,” Baumgartner and Morris showed video clips of coverage of the 2004 presidential candidates to one group of college students and campaign coverage from “The CBS Evening News” to another group. Then they measured the students’ attitudes toward politics, President Bush and the Democratic presidential nominee, Sen. John F. Kerry (Mass.).

The results showed that the participants rated both candidates more negatively after watching Stewart’s program. Participants also expressed less trust in the electoral system and more cynical views of the news media, according to the researchers’ article, in the latest issue of American Politics Research. (From Richard Morin, Washington Post, June 23, 2006)

“Ultimately, negative perceptions of candidates could have participation implications by keeping more youth from the polls,” they wrote.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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