Jeb Bush’s foundation launches new ad campaign supporting Common Core

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Jeb Bush’s foundation is behind a new advertising campaign supporting the controversial Common Core math and language academic standards.

“Learn More, Go Further,” produced by the former Florida governor’s Foundation for Excellence in Education, is a series of digital videos — which will run for the next 10 weeks — featuring four teachers (who volunteered) explaining Common Core and answering questions about the program.

The campaign will also extend to social media, providing interactive maps to point out the areas where the standards have met challenges from legislators and the public.

In the Tampa market, the ads will appear on local cable and news networks, as well on channels like Animal Planet, HGTV and The Family Channel, reports John O’Connor of NPR.

“It is important that all Floridians continue to learn about the countless academic gains our state has made and the direction we’re headed as we move to higher standards,” said Foundation for Excellence in Education spokesperson Allison Aubuchon in a statement. “The campaign and site provide resources and tools to make learning and sharing this information easier.”

The ads will reference different policies advocated by Bush, such as grading schools using standardized tests as a measure of student performance.

Florida is one of the regions opposed to Common Core, where some challengers are asking lawmakers and state leaders to repeal the standards. But Gov. Rick Scott and legislative leaders remain committed to enacting standards primarily because the Florida Board of Education recently made minor changes to Common Core, renaming it Florida Standards.

Critics remain unsatisfied, Connor notes.

Both conservatives and progressives have attacked Common Core, maintaining the standards are no improvement over previous guidelines, and they limit local control over school curriculum.

“This is a sign that they are concerned we are winning the debate,” according to Florida Parents against Common Core co-founder Laura Zorc. Similar advertising failed in Indiana two years ago, she added.

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at phil@floridapolitics.com and on Twitter @PhilAmmann.