For Republican state Sen. Jeff Brandes, noted woodshed owner, the age-old maxim endures:
“If it ain’t broke, don’t fix it.”
That’s why Brandes is returning to the successful campaign refrain used since his first foray into politics in 2010 for the Florida House.
The theme of taking petulant politicians to the “woodshed” has continued — in one form or another — ever since.
The St. Petersburg Republican’s newest 30-second spot, called “Jeff Brandes, Woodshed Owner” takes place in a workshop, with the candidate discussing his family history and work as a business owner, job creator and Army combat veteran.
Brandes owns Tibbetts Lumber, the building materials company founded by his grandfather — Linton Tibbetts – as part of a local business empire that began more than six decades ago.
“He lived the American Dream,” he says.
His military and business experience is what Brandes will take to Tallahassee, so he can “hold them accountable for what they say and they do.”
“And when they don’t,” he adds, “I’ll be taking them to the woodshed.”
The ad echoes, both in style and setting, from his first spot in Aug. 2010, where Brandes also reminisces about has grandfather “building the American Dream” and taking Tallahassee “to the woodshed.”
Back then, Brandes was a first-time candidate who used the “woodshed” branding to catapult a political unknown to victory in Pinellas County over two-term Democratic state Rep. Bill Heller.
Brandes — now a popular incumbent facing Democratic newcomer Judithanne McLauchlan in November for Senate District 22 – offers a message that remains as compelling now as it did four years ago, even more so.
Nothing speaks louder than success.
“Jeff Brandes, Woodshed Owner” is also available on YouTube.