Life and politics from the Sunshine State's best city

Ken Lawson “will continue to fight” for VISIT FLORIDA

in Statewide/Top Headlines by

Ken Lawson, the new head of VISIT FLORIDA, is telling supporters he won’t give up the fight for the state’s embattled tourism marketing agency.

Lawson, Ken (DBPR secretary)

In an email, Lawson thanked the tourism industry for showing up to a House hearing this week where the Careers and Competition Subcommittee cleared a measure to eliminate the agency, the Enterprise Florida economic development organization and dozens of state incentive programs.

“You showed up to help and your voice was heard,” Lawson said. “… I could not be prouder of the way the industry has rallied to make a difference.

“I want to assure you that VISIT FLORIDA will continue to fight,” Lawson added. “I have already begun meeting with each and every legislator to ensure they know that VISIT FLORIDA serves a vital role in marketing destinations large and small in every community of this great state, and that a reduction in our public funding would mean the loss of tax revenue and jobs that benefit their constituents. Constituents just like you.”

Lawson, who was tapped to lead the agency by Gov. Rick Scott after his time as secretary of the Department of Business and Professional Regulation, asked supporters to “call or email your legislators to let them know you support VISIT FLORIDA and oppose the bill.”

“Be sure to tell them how you and your business benefit from working with VISIT FLORIDA – those personal and local examples are what really make the difference,” he said. “We are in this fight together.”

Before joining Florida Politics, journalist and attorney James Rosica was state government reporter for The Tampa Tribune. He attended journalism school in Washington, D.C., working at dailies and weekly papers in Philadelphia after graduation. Rosica joined the Tallahassee Democrat in 1997, later moving to the courts beat, where he reported on the 2000 presidential recount. In 2005, Rosica left journalism to attend law school in Philadelphia, afterwards working part time for a public-interest law firm. Returning to writing, he covered three legislative sessions in Tallahassee for The Associated Press, before joining the Tribune’s re-opened Tallahassee bureau in 2013. He can be reached at

Latest from Statewide

Go to Top