Kevin Cate has a much better idea for Florida's new license plate

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Florida PR firm Kevin Cate Communications and Florida design firm squarefactor teamed up today to donate a new license plate design to the State of Florida after backlash against the four current options being presented by the Department of Highway Safety and Motor Vehicles. The new design is consistent with the current theme preferred by state agency personnel, law enforcement, tax collectors, and affiliated associations.

“This new design was locally grown, supports tourism and small businesses by, and better represents our brand on one of the most abundant mediums available to the state,” said Kevin Cate, owner of Kevin Cate Communications. “We are happy to donate this design and our future services to improving our license plate at no cost to taxpayers. It’s that important to our state’s branding.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.