Watching a White House briefing in his office, Lester Holt said he had to walk away when exasperated reporter Brian Karem recently confronted Sarah Huckabee Sanders about the Trump administrationâs hostility toward the press. Their exchange almost made him physically ill.
Holtâs no fan of press bashing, but fighting back that way is decidedly not his style.
âI understand his frustration, but I thought that we just canât be trapped into that sort of thing,â the NBC âNightly Newsâ anchor said. âWe can take the hits.â
Holt, 58, exudes an aura of calm on the set, so much so that itâs surprising to hear him talk candidly about how tough it was to replace Brian Williams as NBC Newsâ chief anchor. Two years removed from that drama, heâs in a tight battle for supremacy with ABCâs David Muir for viewers and advertising dollars in the dinner hour.
There were moments after replacing Williams, Holt conceded, âwhen I thought, âIs this really what I want to do?ââ
To rewind, Holt was elevated after Williams was found to have misrepresented his role in covering some news stories. Holt filled in during a limbo period when Williams was suspended, earning the role permanently when it was decided in June 2015 that Williams would not return to the job.
His first challenge was sifting through all manner of advice.
âIt was all of this âmake it your ownâ and âyouâre the guy at the helmâ and âact like you own it,ââ he recalled. âThatâs easy for people to say. But under the circumstances, youâre inheriting a successful broadcast, youâre working with a staff that has taken an emotional hit and thereâs this whole confidence thing. Iâve always been confident in my abilities, but this was an extraordinary challenge. All these things were coming together and, oh, by the way, you want to maintain the ratings. Iâd never been under that kind of pressure before.â
Since Williams was the same age and had been atop the ratings for a decade, Holt had reasoned that heâd hit his career ceiling as the anchor of âTodayâ and âNightly Newsâ on the weekends, along with as âDateline NBC.â
âI donât want to say that in a bitter way, it was just, this is probably as far as Iâm going to go, and this isnât half-bad,â he said. âThere was no sense of regret. I had stopped on the rung of the ladder I was on and was enjoying the view.â
Most people at NBC felt Holt was a decent, thoughtful man and were rooting for him, said veteran television producer Tom Bettag, who was working at NBC with Ted Koppel at the time. That helped the staff navigate a painful time, he said.
âI was fearful that I would not be accepted,â Holt said, âthat I had to earn my right to sit there and put my foot down and say no, we need to do the story this way or I donât feel comfortable with that. For a long time, I think I was a bit more passive than I should have been.â
The feeling that âNightly Newsâ was now his show crept up on him. âI canât even tell you what day it happened,â he said.
Holt loves to take the show out of the studio and has made those journeys his âNightly Newsâ signature. Heâs traveled to South Korea, Israel and England so far this year, along with multiple trips within the U.S.
âLester likes that human contact at the root level, in the trenches,â said NBC News Chairman Andy Lack. âHe can interview presidents and kings â he knows that comes with the territory and thereâs news to be made â but what really gets his blood flowing is the travel to places where peopleâs lives are on the line.â
After leaving NBC to teach at the University of Maryland, Bettag and his students studied how the NBC, ABC and CBS evening news programs covered the presidential campaign and the early days of President Trumpâs administration. They found Holt the most even-handed anchor, one most aware that heâs speaking to people with differing views, Bettag said.
That was almost to a fault; NBC could be criticized for not being more aggressive in fact-checking political claims, Bettag said.
Holt has certainly not been as biting as CBSâ since-departed Scott Pelley, who attracted notice with blunt assessments of Trumpâs actions, including calling one statement âdivorced from reality.â Holt doesnât think Pelley was out of line but, again, itâs not Holtâs style. Heâs conscious of not wanting to appear to be piling on.
âSometimes you lean back and think, âhow am I going to write this?ââ he said. âBut my first duty is to make people understand why something is unusual, why it might be provoking a lot of discussion or outrage.â
Evening newscasts havenât seen the âTrump bumpâ in ratings their cable counterparts have. Holt suggested itâs because the shows have to serve a wider audience.
âWeâre not tempted to go down the road of âall politics, all the time,ââ he said. âMSNBC does that extraordinarily well. To the extent that it has cost us some viewers, câest la vie. … Not everybody is interested in the latest presidential tweet, or at least not 15 minutes on it.â
Holt maintained the âNightly Newsâ ratings lead, at least at first. Between September 2014 and 2015, NBC averaged 8.66 million viewers to ABCâs 8.29 million, the Nielsen company said. So far this year, the broadcasts are essentially tied (ABC has 8.43 million to NBCâs 8.41 million), but ABC clearly has momentum. Lack said heâs more concerned with ratings among younger viewers where NBC leads, since those are used for most advertising sales.
âI want to be No. 1 in everything,â Holt said. âIt just makes my life easier that way. Iâm old-fashioned in that I want the most seats in the theater filled.â
Republished with permission of The Associated Press.