LOL! The St. Petersburg Times is hiring a digital audience specialist — maybe I should apply?

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Just noticed this listing on…the St. Petersburg Times is hiring a digital audience specialist:

In this newly created full-time position, this person will weigh in on strategy and do hands-on work to leverage our editorial and advertising content more fully and to improve the customer experience. The successful candidate will have demonstrated success in analyzing and tracking metrics using tools such as Omniture, as well as employing SEO/SEM and social media tactics for audience growth and engagement.

Presumably, whoever fills this position will be filling the shoes of Karen McAlister, who I reported had left the Times last month.

Would I apply?

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.