Meet the next (maybe) Executive Director of the Florida GOP …

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Tampa attorney Daniel Alvarez is the top choice of Governor Rick Scott and his Chief of Staff Melissa Sellers to become the next Executive Director of Republican Party of Florida, according to several sources close to the administration, the Florida GOP, and Alvarez.

Alvarez served as the Hispanic Political Director for Scott’s re-election campaign and was a trusted advance staffer during the governor’s numerous visits to the Tampa Bay area. Alvarez is reportedly close to Sellers, who, since becoming Scott’s chief adviser, has placed key allies in important positions inside the administration and at the party.

My sources say that Alvarez has already met with outgoing Executive Director Justin Johnson to plan a path forward for the state party.

An army veteran, Alvarez, Sr. is a first-generation American born and raised in Florida. His family escaped communist Cuba seeking freedom and opportunity in the United States.

Alvarez is the founder and managing member of The Alvarez Legal Group, PL. 
 (That’s right, a personal injury attorney is in line to be the ED of the Florida GOP!)

Alvarez’ name only popped onto my radar screen within the last two days, but, judging from the quality of the individuals making unsolicited calls of support to me, dude is, quietly, extraordinarily connected.

Alvarez’ selection as ED may not be without controversy. Some of the same sources who are signing his praises tell me that current Florida GOP chair Leslie Dougher was, at first, not consulted about Alvarez’ hiring. However, Dougher’s camp vehemently denies that she was bypassed and points out that she has the support of Scott and a solid working relationship with Sellers.


Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.