Messina's big bet to spend early paid off for Obama

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The Wall Street Journal has a must-read piece on how Obama campaign manager Jim Messina went to President Obama in May “and proposed an unorthodox strategy. The campaign, he said, wanted to spend heavily, starting immediately, on ads blasting away at Republican nominee Mitt Romney.”

“The idea, explained to the president in a PowerPoint presentation in the Roosevelt Room, was to shape voters’ impressions with a heavy expenditure before Romney had the money to do it for himself. The plan defied conventional wisdom, which said a campaign should start slowly with a positive message and save money for the stretch run. And it could leave the president exposed later.”

“If it doesn’t work, we’re not going to have enough money to go have a second theory in the fall,” said Messina.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.