The Wall Street Journal has a must-read piece on how Obama campaign manager Jim Messina went to President Obama in May “and proposed an unorthodox strategy. The campaign, he said, wanted to spend heavily, starting immediately, on ads blasting away at Republican nominee Mitt Romney.”
“The idea, explained to the president in a PowerPoint presentation in the Roosevelt Room, was to shape voters’ impressions with a heavy expenditure before Romney had the money to do it for himself. The plan defied conventional wisdom, which said a campaign should start slowly with a positive message and save money for the stretch run. And it could leave the president exposed later.”
“If it doesn’t work, we’re not going to have enough money to go have a second theory in the fall,” said Messina.