Mitt Romney hits airwaves with ad in Florida

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Former Massachusetts Gov. Mitt Romney, the frontrunner for the Republican presidential nomination, on Tuesday released the first major television ad tied to Florida’s Jan. 31 primary. The ad, entitled “Leader,” uses Romney’s answer to a question at a CNBC debate in November as the sound for a soft biographical ad. It focuses on his time as a businessman, running the 2002 Winter Olympics in Salt Lake City and Romney’s family life. Florida’s primary is expected to play a key role after the Iowa caucuses on Tuesday, New Hampshire primaries a week later and the South Carolina vote on Jan. 21 winnow the field.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.