Move over ‘Soccer moms’, here come the ‘Legacy moms’

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Dominique Browning: “Politicians spent hours analyzing what soccer moms thought about them. We were, after all, a huge voting cohort — whether we were Republican or Democrat, centrists or independents. But the children are now grown and on their own — it happened in the blink of an eye, it seems. So what happens to soccer moms when the games come to an end? Now, its time for them to understand a few things about — Yoo hoo! Over here, guys! — the largest new cohort of moms any politician has ever faced: The Legacy Moms. We are in our 50s and 60s. Our ranks are growing; the 45- to 65-year-old population overall grew a whopping 31.5% between 2000 and 2010 (and women are more than half that.)”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.