Must-read for (political) media buyers: Bright House, Comcast, Knology & Verizon ink deal for one-stop ads

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Bright House Media Strategies, the advertising division of Bright House Networks, announced today that it has signed agreements with Verizon FiOS TV, Comcast Spotlight and Viamedia / Knology that will help make it more convenient for regional and national spot television advertisers to place television advertising in the Tampa / St. Petersburg market.

The Tampa Bay Interconnect (TBI) will reach 100% of

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.