Must-see chart explains when media will likely tire of covering tragedy in Newtown

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Danny Hayes expects Newtown to soon be forgotten by the press:

Not surprisingly, each incident resulted in a spike in articles about gun control. For instance, in the week of the Virginia Tech shooting, 945 news stories in the database mentioned the issue. But as time went on, gun control received less and less attention. Within five weeks, coverage was nearly back to where it had been before the shooting. The pattern is similar for the Tucson and Aurora attacks.

This phenomenon – the media’s intense interest in, and subsequent boredom with, a public policy problem – is known as the “issue-attention cycle.” A dramatic event, such as a shooting, brings an issue to the media’s attention, prompts an avalanche of news, and then an inevitable decline in coverage.

Via Andrew Sullivan.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.