The new, very bad, stock footage-laden ad for the Greenlight Pinellas campaign

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With polls showing the Greenlight Pinellas campaign hovering too-close-for-comfort just above 50 percent, the effort to expand mass transit in the county through an increase in the sales tax could use a shot in the arm.

The latest video for Greenlight Pinellas feels like the exact opposite of such a boost.

I don’t know who this woman is, but she’s featured for a full four seconds in the commercial.

greenlight ad 1

Not to be a complete racist, but this is not the face needed to appeal to lily white north Pinellas.

I don’t know who this dude is, but why does his face appear when the narrator talks about Pinellas County becoming one of the “truly great places in America.” Is this guy key to that greatness?

greemlight pinellas 2After this flurry of stock footage, the imagery employed in this ad gets really weird.

Why did the creators of this ad decide to use this shot of six men getting on the bus? Did they purposefully ask this creepy looking guy to get in the frame?

greenlight pinellas 3

Pretty sure this is a shot of Europe, which will appeal to an American voter, um, never.


Again, not be horrible racist, but here’s another shot of two people who probably don’t reflect the average undecided voter in Pinellas County.


Such a cheery, welcoming PSTA employee! Good morning, Mr. Dour.


I have already voted “Yes” on Greenlight Pinellas, but after seeing this ad, I’m beginning to have second thoughts.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.