New Patrick Murphy ad features efforts to protect Indian River Lagoon

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Protection of the Indian River Lagoon is the subject of a new campaign ad from U.S. Rep. Patrick Murphy in his re-election bid for Florida’s 18th congressional District.

“Way of Life” is the latest ad in over $2 million in television reservations, where the Jupiter Democrat has maintained a substantial presence on cable and broadcast throughout the West Palm Beach-Treasure Coast market.

The campaign promises the exposure to continue through Election Day.

Murphy’s 30-second spot discusses his fight to protect the Indian River Lagoon. Scripps Treasure Coast Newspapers highlighted Murphy’s advocacy for local waterways in giving him their endorsement.

“Way of Life” features the as the key to the region’s economy, with tourism and fishing among other activities.  “Our water’s who we are — the heart, and even the soul of Florida,” the ad says.

The ad points out Murphy’s role in getting thirty-eight million in federal funds to clean up the lagoon.

Campaign Manager Anthony Kusich says that as a native Floridian, Murphy has “long understood the importance of our environment” as a cultural and economic driver, particularly the Indian River Lagoon and St. Lucie River.

Murphy faces Republican former state Rep. Carl Domino in November for the district covering the Treasure Coast, St. Lucie and Martin Counties and part of Palm Beach County.

“Way of Life” is also available on YouTube.

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding His broad range includes covering news, local government and culture reviews for, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at and on Twitter @PhilAmmann.