NFL 2010 TV recap: most-viewed season ever, despite the black-outs

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From an NFL press release “[T]he 2010 regular season reached 207.7 million unique viewers, the most in history. NFL games were watched by an average of 17.9 million viewers – up 1.3 million viewers per game from last year and the NFL’s highest viewership average since 1989 (18.0 million), before the explosion of viewer choice on television and online. … FOX, NBC, ESPN, and NFL Network each had their most watched NFL regular seasons ever while CBS had its best season in two decades. For the first time, an NFL game was the most-watched show among all programs in each of the season’s 17 weeks. NFL games accounted for the 19 most-watched TV shows among all programming last fall – up from 11 last season – as well as 28 of the top 30 shows.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.