Want to know which political party is most addicted to social media? How about where voters post the most tweets? Well, now you can.
The company Strategic Digital Services launched an interactive website today that highlights voter usage of various online platforms like Twitter and Facebook and even music streaming sites like Pandora. It also looks at the digital footprint of political parties and gubernatorial candidates and breaks the results down by media market.
“We know that digital media plays and will continue to play a major role in campaigns and advocacy in Florida,” said Matt Farrar, co-founder of SDS. “What we didn’t know was where voters were spending most of their time online, and which party was more digitally active. This tool gives us the keys to more effectively target and better reach voters digitally with the right message.”
The company partnered with a political geographer from Florida State University to create the online tool as well as a white paper analyzing the data.
“I was surprised to learn Republicans actually have a larger digital footprint than Democrats in Florida,” said Dr. Nick Quinton. “This tool will change the game and the political playbook in Florida.”
According to the interactive map, based on Facebook likes in ten media markets Governor Rick Scott is leading his opponent, Charlie Crist, in eight of them. However, as Quinton’s white paper notes, “there is an inverse relationship between social media popularity and polling performance.”
Governor Scott and Crist have been polling too close for either’s comfort. That could change after last night’s debate in which Scott temporarily refused to take the stage because Crist insisted on having a small fan at his feet. Even GOP insiders are speculating that the moment Crist stood on stage alone is the moment Scott lost the election.
View the interactive map and download Dr. Quinton’s white paper here.