Pay attention to the 'single ladies' vote

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Eric Klinenberg recommends that the GOP pay attention to the ‘singles vote’:

Some prominent pollsters, including Stanley Greenberg, argue that single women gave Obama a decisive edge in the 2008 election. But in 2010, the number of single, white women who voted for Republicans rose dramatically (to 50 percent, from 39 percent in 2008), and unless the economy continues to improve, they may still be receptive to Republicans who court them. Republicans risk alienating singles and singletons if they resurrect the “family values” theme in the 2012 campaign. That phrase implicitly casts judgment on roughly half the adult population, and they may not turn out for a candidate whose campaign insults them.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.