Please read: My friend Alan Suskey's thoughts on the rebranding of the St. Petersburg Times

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While my posts are often filled with bluster and hyperbole, my friend Alan Suskey, one of this city’s fastest rising starts, explains, in simple, straight-forward terms, why the rebranding of the St. Petersburg Times is a genuine loss for our community.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.