Public affairs firm Tucker/Hall no longer working on Greenlight Pinellas campaign

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Tucker/Hall, one of Tampa Bay’s preeminent public affairs firms, announced this afternoon that it was no longer engaged in the campaign to bring light rail and mass transit to Pinellas County. The firm’s announcement comes on the heels of the resignation of TBARTA chairman Ronnie Duncan from the same Greenlight Yes campaign.

“Tucker/Hall is very proud of the work it has done in support of the Greenlight Pinellas plan,” said firm president Bill Carlson. “Our firm developed the brand identity of the plan, built substantial public awareness and community consensus in support of Greenlight and got the issue on the November 2014 ballot.”

“However, we are no longer engaged in this process moving forward” said Carlson. 

In addition to its work on the education aspect of Greenlight Pinelas, Tucker/Hall also led the organization of a privately-funded advocacy campaign, provided the steering committee members with extensive guidance and managed the campaign kickoff event February 7. 

Tucker/Hall’s announcement follows Duncan’s resignation from the privately-funded campaign. Duncan told the Tampa Bay Times‘ Anna Phillips that he has become an unwanted distraction.

PSTA had paid Tucker/Hall more than $400,000 to craft a public education campaign for the transit referendum.

With Duncan and Tucker/Hall out, leadership of the campaign is now in the hands of Chris Steinocher, the executive director of the St. Petersburg Chamber of Commerce. 

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.