Ron Sachs Communications acquires top Orlando marketing firm headed by Disney veteran

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In its second major acquisition in two months, Ron Sachs Communications has announced the acquisition of Vicki Johnson Communications, headed by a longtime former Disney veteran, who brings extensive experience in marketing, travel and tourism and strategic planning.

Vicki Johnson Communications represents a range of public and private sector clients in the entertainment, food service, corporate, government, not-for-profit and franchising sectors.  Founder Vicki Johnson, formerly Disney’s Director of Worldwide Sales and Travel Ops Public Relations, has helped dozens of organizations with issues management and crisis communications challenges.

“The acquisition of Vicki Johnson Communications deepens our expertise in marketing, travel and tourism and extends the breadth and depth of service available to our clients,” said Ron Sachs.  “Vicki is an internationally respected proven professional, who will provide dynamic leadership as we further expand our Central Florida operations.”

Johnson is a seasoned tourism strategist who established her firm in 2009 to help destinations and businesses develop effective business and communications strategies that drive results.  Vicki Johnson Communications has assisted a number of prominent organizations including Brand USA, CoCo Key Water Resorts, accesso, the U.S. Personal Chef Association, LEGOLAND Florida, Super 78 Studios, the Florida Coalition Against Domestic Violence, Mandala Research, and the All Into Health Campaign for Orange County, Fla.

Johnson will join Ron Sachs Communications as Senior Vice President of Central Florida Operations.  The firm’s six-year-old Orlando office represents an array of clients from CF Industries and RS&H to Bridges of America and the Amateur Athletic Union.  The Central Florida leadership team includes another Disney veteran, Senior Account Manager Beth Watson. Former Orlando office executive Lisa Nason has transitioned to the role of Senior Executive Counsel, and remains active with the firm on select accounts and assignments.

The Sachs firm acquisition includes Johnson’s clients, resources and international network. With offices in Tallahassee and Orlando, Ron Sachs Communications is consistently ranked among the top three public relations firms in Florida and the top 100 in the nation. The Bulldog Reporter, the respected industry journal, in 2011 named Ron Sachs Communications as “National PR Agency of the Year.” As Florida’s leading integrated public affairs communications firm, Ron Sachs Communications builds public and opinion leader support for issues of local, state and national importance and creates effective campaigns for corporate, non-profit and government clients.

“Combining forces with Ron Sachs Communications provides a powerful alliance with Florida’s top-ranked, integrated communications firm — to offer existing and prospective clients unparalleled creative talent, professional expertise and relationships,” Johnson said.  “I am excited to join this award-winning firm and to expand its marketing and tourism focus.”

Last month, Ron Sachs Communications announced its acquisition of What’s Next Marketing, a nationally acclaimed social media and digital marketing firm.  Sachs said the continued strategic growth of the firm positions it well for further evolution as an industry leader.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.