Of course the race between Charlie Crist vs. Marco Rubio vs. Kendrick Meek will get loads of national, mainstream media attention — but how are the candidates doing with social media? A report put out recently by the Emerging Media Research Council gives the stats:
* Rubio’s Web traffic has grown 251% across the last three months while Crist’s Web traffic has grown only 44%.
* YouTube: Rubio has more than 540,000 views across 135 videos; Crist’s videos have been viewed 32,000 times. *
* Facebook: Rubio maintains more than a 4-1 advantage on Facebook: 60,000 “likes” to 14,700 “likes”.
* Twitter: Rubio maintains more than a 2-1 advantage on Twitter: 11,500 followers to 5,100 followers.
When all is said and done in the race to be Florida’s next Senator, it must be remembered that it was social media, not traditional media, that gave Rubio his win over Crist in the Republican primary.