The first video to be released Monday, entitled “My Background,” focuses on the Senate candidate’s “family background and working class upbringing.”
It’s no accident the campaign is rolling out the first of at least ten videos the same week he’s set to be the keynote speaker at the Conservative Political Action Conference (CPAC) later this week.
The high-profile slot is a product of Rubio’s fast climb as a rising star within the conservative movement. The populist conservative grassroots has rallied behind his campaign against well-funded and popular Gov. Charlie Crist, a contest that has been billed as a bellwether for the direction of the Republican Party.
The Rubio campaign points to its 24,000 Facebook fans and its 27th ranking among all political YouTube pages as evidence of its momentum and tech-savvy approach.
“With approximately half of the Florida electorate still not aware about Marco or what he stands for, this is a concerted effort to reduce that margin and tell Marco’s story before others tell it for us,” Rubio spokesman Alex Burgos explained.
Future videos will feature Rubio’s view on government and his thoughts on issues like immigration and health care. For the rest of this story, click here.