Sachs Media Group took home a prestigious Pollie Award April 14 from the American Association of Political Consultants at its annual awards conference in San Juan, Puerto Rico.
The Tallahassee-based public affairs firm won the award for its 2015 “Healthy Pools” campaign, which pulled in organizations including the Centers for Disease Control & Prevention and the National Swimming Pool Foundation to refute the myth that chlorine in pools turn people’s eyes red. That symptom is instead caused by urine.
“This campaign generated tremendous outcomes for one of our most important clients,” said Michelle Ubben, partner and COO of Sachs Media Group. “We’re immensely honored to receive this award and so proud of our team for the outstanding work they put into this campaign.”
The Sachs campaign received one of only five Pollie Awards handed out by AAPC in 2016. The award, dubbed the “Oscars of political advertising” by Esquire magazine, is the industry’s highest honor bestowed upon political consultants at the national and international level.
The Healthy Pools campaign was developed by Sachs Media Group for the American Chemistry Council. SMG also partnered with the council to develop the “Moms Against Cooties” campaign, which was designed to educate parents on proper cleaning and hygiene habits to help prevent the spread of bacteria and viruses that cause disease.
With the receipt of the 2016 Pollie Award, Sachs Media Group has brought home seven awards for its work with the American Chemistry Council.