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Sachs Media Group

When Ron (Sachs) met Matt (Gaetz)

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Ron Sachs, one of Tallahassee’s premier pitchmen, comes from a progressive background: Iconoclast college newspaper editor, spokesman for Democratic Gov. Lawton Chiles and the state’s teachers’ union, speechwriter for Democratic Gov. Reubin Askew. Matt Gaetz, a firebrand state representative from northwest Florida, is the picture of Republican values: Tax cutter, gun rights defender, abortion foe. So why did Sachs, CEO of the eponymous PR shop, give $2,500 to Gaetz’s campaign this week? (Here’s the Federal Election Commission filing) Gaetz, Republican candidate for the solidly-conservative 1st Congressional District, is…

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Ryan Banfill joins Florida Justice Association as communications director

in Statewide/Top Headlines by

The Florida Justice Association announced Ryan Banfill has joined the civil justice advocacy group as communications director. Banfill, 52, previously served as a Senior Vice President with Sachs Media Group in Tallahassee. “Over the past 25 years, working with the governor’s office, the Florida Legislature and in the private sector, Ryan has been involved in many of the issues and events that have shaped today’s Florida,” said Debra Henley, executive director of the Florida Justice Association. “We are proud to…

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Meme-ification of reason (and politics) — an experiment

in 2017/Top Headlines by

Part of my job at Sachs Media Group is running data experiments that nobody has asked us to run, for the simple pleasure of satisfying curiosity and the attempt to better understand what kinds of things matter to people. Our themes generally relate back to the space of communications or politics. For example: does reading news on a mobile device versus a newspaper change people’s perception of social dynamics? (Yes.) This week’s experiment took a similar approach, using a survey…

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Sachs Media wins Pollie Award from Association of Political Consultants

in Apolitical/Top Headlines by

Sachs Media Group took home a prestigious Pollie Award April 14 from the American Association of Political Consultants at its annual awards conference in San Juan, Puerto Rico. The Tallahassee-based public affairs firm won the award for its 2015 “Healthy Pools” campaign, which pulled in organizations including the Centers for Disease Control & Prevention and the National Swimming Pool Foundation to refute the myth that chlorine in pools turn people’s eyes red. That symptom is instead caused by urine. “This…

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Sachs Media Group’s Michelle Ubben named one of “Top Women in PR”

in Apolitical/Top Headlines by

Michelle Ubben, partner and chief operating officer of Sachs Media Group, was named one of the “Top Women in PR” by PR News, the leading national journal for the public relations industry. The annual list features the nation’s most influential women in public relations — leaders who set the agenda both within their company and for the profession. Ubben plays an instrumental role leading Sachs Media Group to become Florida’s preeminent independent public relations firms, and one of the top…

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Creative director Anosh Gill joins Sachs Media Group

in Apolitical/Top Headlines by

Sachs Media Group (SMG), the state’s leading independent public relations firm, named internationally acclaimed designer and creative director Anosh Gill to lead its creative team. Gill’s addition to the roster of top professionals will help SMG continue as one of Florida’s foremost communications enterprises, a renowned provider of advertising, branding and digital services. “Anosh is an outstanding creative strategist and gifted designer with deep experience positioning national brands for success,” said SMG Chief Operating Officer Michelle Ubben. “We are excited to…

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Sachs Media Group account exec Zoe Linafelt named national PR Champion

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America’s leading public relations trade association honored Sachs Media Group’s Zoe Linafelt on Wednesday as one of its “PR Champions.” Presented by the PR Council, the annual award recognizes the industry’s top 26 young professionals for the hard work, dedication, and merit in the field of public relations. The group chooses nominees who also provide inspiration to other PR professionals through a passion for the craft. Linafelt, a senior account executive, has been a full-time member of SMG since January…

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