Americans are expected to spend about $4.4 billion celebrating St. Patrick’s Day according to a survey released by the National Retail Federation.
The study, conducted by Proper Insight and Analysis, found American adults would spend an average of $35.37 celebrating the holiday associated with Irish pride, which is a slight decrease from the $36.52 average the survey found in 2015.
“Florida retailers can expect to see a nice bump in their sales in the coming weeks as millions of Floridians purchase food, clothing and decorations to celebrate this festive day with friends and family,” Florida Retail Federation President Randy Miller said. “Springtime in the Sunshine State always puts people in a good mood, and St. Patrick’s Day is coming along at the right time for both consumers and retailers.”
Most respondents, 57 percent, plan to spend their St. Patrick’s Day allotment on food and beverages. Another 28 percent said they planned to buy clothing, 23 percent will buy decorations, and a sixth of respondents stated that they would purchase candy.
Grocery stores look to be the big winner Monday, as 36 percent of holiday shoppers said that’s where they will spend their money. Discount stores were the second choice at 30 percent, followed by bars and restaurants at around 21 percent.
Half the survey takers said they would celebrate at a party, whether it be at a bar or a private party, and 31 percent stated that they would cook up a special dinner for the holiday. The most popular way to celebrate this year, however, is wearing something green, a wardrobe choice more than four in five respondents said they would make next week.
As expected, St. Patrick’s Day is a bigger draw to the less hangover-prone 18-24 age group, 70 percent of whom said they would celebrate, though the post-college crowd plans to spend more money on average, possibly a premium to avoid green beer. Respondents aged 25-34 stated that they would spend $42.58.