Study: Millennials prefer Facebook politicking

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Facebook is the most effective way for politicians to reach 19- to29-year-old Americans, according to a new survey by the Harvard University Institute of Politics via Jackie Cohen via Jordan Raynor.

The survey found that 27 percent of 19- to 29-year-olds ?called Millennials by marketers ?in the U.S. believe Facebook, other social media and blogs together have more of an impact than any kind of in-person advocacy in election campaigns.

Usage of Facebook by millennials has grown to 80 percent from 64 percent over the past year, and 90 percent of all of the current college students polled by Harvard have accounts on the social network.

Growth in Facebook usage outpaced that of Twitter by a three-to-one ratio among those surveyed by Harvard. The percentage with accounts on the microblogging site grew from 15 percent to 24 percent over the past year. Some 2,091 millennials participated in the poll.

It? interesting, but necessarily surprising, how a poll overtly intended to measure political opinions ?oh yeah, millennials?approval of President Barack Obama? performance went up ?had to give so much of its focus over to Facebook.

Readers, what do you think of these findings?

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.