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Adidas

Why World Cup sponsors aren’t bailing out

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How much scandal is too much scandal? With billions of dollars at stake and few other ways to tap into the global love of soccer, FIFA sponsors like Adidas, Coke and McDonald’s are likely to hang onto their marketing deals and try to weather the scandal that has tarnished soccer’s governing body. It would seem like an advertiser’s worst nightmare: More than a dozen soccer officials indicted in an investigation into decades of corruption and fraud. Some are even on…

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The greatest ad I’ve ever seen

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From Slate’s Ad Watch: In 1994, when the World Cup first arrived on American soil, Nike’s soccer division brought in $40 million in annual revenue. This year, the figure is $1.7 billion. Together with subsidiary label Umbro, Nike is now the No. 1 soccer brand on the planet. Which is astonishing, given that 1) it’s an American company, and Americans still aren’t fully on board with this frou-frou soccer stuff; 2) Adidas, its major rival in the category, had been synonymous with…

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The greatest ad I’ve ever seen

in Apolitical by

From Slate’s Ad Watch: In 1994, when the World Cup first arrived on American soil, Nike’s soccer division brought in $40 million in annual revenue. This year, the figure is $1.7 billion. Together with subsidiary label Umbro, Nike is now the No. 1 soccer brand on the planet. Which is astonishing, given that 1) it’s an American company, and Americans still aren’t fully on board with this frou-frou soccer stuff; 2) Adidas, its major rival in the category, had been synonymous with…

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