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With political advertising, digital may be growing, but television remains king

in 2017/Top Headlines by

Digital ads may be the hot new thing in political campaigns, but traditional television still reigns as the king of advertising, as it has for more than a half-century. Media advisory firm Borrell Associates estimates that candidates and outside groups will spend nearly $1.1 billion in 2016 on digital advertising, a seven-fold jump from $162 million spent in 2012. Nevertheless, TV remains the dominant platform to reach the widest possible audience of voters, writes Patrick O’Connor of The Wall Street Journal.…

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Online viewers won’t miss Super Bowl ads shown on TV

in Sports/Top Headlines by

Next year, you won’t have to worry about missing the buzziest commercials of the Super Bowl if you can’t get to a TV. In the past, not all advertisers bought online time along with a pricy 30-second spot during the most-watched TV event of the year. That meant online viewers had to go to a Super Bowl ad repository, such as Hulu and YouTube, to watch what they missed on TV. Broadcasters sometimes ran substitute ads online instead. This time,…

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Facebook expects to be major player in 2016 political advertising

in Top Headlines by

Pretty much every Facebook user has by now realized the ads on the sides of the page aren’t random. They’re for vacation spots you may have Googled or clothing similar to something previously purchased online. Gearing up toward 2016, those ads, and sponsored posts embedded in news feeds, will likely become increasingly political. Facebook has reached out to every single 2016 presidential campaign and even some down-ballot ones in anticipation of $1 billion in political advertising. Those ads will target…

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Rick Scott has spent $14 million on advertising, but can’t afford to spell Bill McCollum’s name right

in Statewide by

Republican gubernatorial candidate Rick Scott has spent more than $14 million on advertising, but it doesn’t appear like any of that money is going to a proofreader.  Mr. Scott, I know you don’t care too much for your opponent, but it’s M-C-C-O-L-L-U-M.  Check out this gaffe from one of Scott’s latest direct mail pieces.

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Rick Scott has spent $14 million on advertising, but can’t afford to spell Bill McCollum’s name right

in Statewide by

Republican gubernatorial candidate Rick Scott has spent more than $14 million on advertising, but it doesn’t appear like any of that money is going to a proofreader.  Mr. Scott, I know you don’t care too much for your opponent, but it’s M-C-C-O-L-L-U-M.  Check out this gaffe from one of Scott’s latest direct mail pieces.

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Scott Wagman advertising on NYTimes.com

in The Bay and the 'Burg by

It must be nice to have enough money to pay for spots on (I assume a regional version) of The New York Times website. But are these ads targeting me personally?. After all, how many other St. Pete voters are there who are reading an article about Greek Nachos in the Dining & Wine section of the paper of record.

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