Science shows March Madness fans cannot resist an underdog
If you got that warm-‘n-fuzzy feeling the weekend Lehigh beat Duke or the year N.C. State socked Phi Slama Jama or the time Butler almost did it, you are not alone. The science shows, again and again, that we can’t resist pulling for the teams called the Anteaters (that’s UC Irvine). Or for the UABs of the world to upend the UCLAs. For the time-tested crowd pleaser, the No. 12 seed, and for anyone else with the label ‘underdog’ when…