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Cory Tilley

Personnel note: CoreMessage adds Brianna Shoaf as account executive.

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Tallahassee-based public affairs firm CoreMessage is adding Brianna Shoaf as its newest account executive. Shoaf, a Rhode Island native and Florida State University graduate, will develop communications strategies for corporate, political and government clients across the state. Before joining CoreMessage, she spent nearly two years with The Zimmerman Agency. There, Shoaf worked with several award-winning hotels and resorts in the U.S., Mexico and the Caribbean. While at Zimmerman, Shoaf had stories placed in a variety of national, regional and local…

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Personnel note: Michael Williams to Core Message

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Michael Williams is departing the Florida House Speaker’s office as communications director and heading to Tallahassee PR shop CoreMessage as managing director of media relations. The firm announced the move Tuesday. “CoreMessage is thrilled to add Michael to our team,” said Cory Tilley, the president of CoreMessage and former top communications aide to Gov. Jeb Bush. “Bringing someone of Michael’s caliber and experience on board will have an immediate positive impact on our clients,” he added. “He will be an enormous…

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As Florida governor, Jeb Bush aggressively used executive power

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Jeb Bush ended Florida’s affirmative action programs in 1999 with a flourish, issuing an executive order that he said would “transcend the tired debate” about racial preferences. Some lawmakers grumbled about the first-year governor making such a move without consulting them, and two black legislators staged a 25-hour sit-in at his office to protest. Bush refused to budge. “We’re doing the people’s work and I’m not going to let anybody, for any reason, stop us from doing that,” he said.…

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