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Personnel note: Michael Williams to Core Message

in Statewide/Top Headlines by

Michael Williams is departing the Florida House Speaker’s office as communications director and heading to Tallahassee PR shop CoreMessage as managing director of media relations.

The firm announced the move Tuesday.

“CoreMessage is thrilled to add Michael to our team,” said Cory Tilley, the president of CoreMessage and former top communications aide to Gov. Jeb Bush.

“Bringing someone of Michael’s caliber and experience on board will have an immediate positive impact on our clients,” he added. “He will be an enormous asset as we continue to provide our clients with the best public relations services in Florida.”

Williams, 36, has been a spokesman for Speaker Steve Crisafulli, a Merritt Island Republican, since 2014.

Before that, he was deputy communications director for the House Majority (Republicans) Office. He’s also worked at Xcel Energy and the Florida Manufactured Housing Association.

During the 2011 and 2012 legislative sessions, Williams was a consultant for Ramba Consulting Group, a governmental relations firm.

“Michael brings the perfect kind of experience to our firm,” said Jennifer Fennell, vice president of CoreMessage. “His extensive background in media relations, digital media, and public policy issues will only enhance our current team and our ability to deliver results for our diverse group of clients.”

Williams – who enjoys “golf, reading and playing with my kids” – starts with CoreMessage next month.

Before joining Florida Politics, journalist and attorney James Rosica was state government reporter for The Tampa Tribune. He attended journalism school in Washington, D.C., working at dailies and weekly papers in Philadelphia after graduation. Rosica joined the Tallahassee Democrat in 1997, later moving to the courts beat, where he reported on the 2000 presidential recount. In 2005, Rosica left journalism to attend law school in Philadelphia, afterwards working part time for a public-interest law firm. Returning to writing, he covered three legislative sessions in Tallahassee for The Associated Press, before joining the Tribune’s re-opened Tallahassee bureau in 2013. He can be reached at

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