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Ad blockers could jeopardize $1 billion presidential campaign online-ad industry

in 2017/Top Headlines by

Online political advertising seems like a win-win proposition; an affordable way for campaigns to get the message out and a steady stream of revenue to keep websites and business. And it is a lucrative proposition, too. Presidential contenders are expected to spend nearly $1 billion in online ad revenue for the 2016 cycle. However, according to Zach Montellaro of the National Journal, the advent of ad blocking software – low-cost or, in some cases, free – puts the industry in…

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