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Digital ads

Online ad inventory for 2016 already starting to run out

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With the 2016 presidential race in its earliest stages and first caucuses nearly eight months away, Republican campaigns are frantically staking out the most valuable online ad space. This mad dash on the Internet ahead of 2016 is having one unexpected effect, says Shane Goldmacher of the National Journal: prized digital real estate is quickly running out. “We’re starting to sell out on certain political leanings, for inventory targeting likely voters in the New Hampshire primary,” says Kenny Day, head…

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Florida’s new political ad law could drive dollars online

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A recently signed Florida law dealing with political ad disclosure could drive more online ad dollars from state and local candidates and other groups to Google, Facebook, and other Web ad sellers. While most states have yet to craft rules about disclosure of payment for search, display, or social network ads, Florida’s new rules allow political candidates to run all sorts of online ads without including a “paid for by” style disclaimer. “Political advertisers on the state and local level…

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Florida’s new political ad law could drive dollars online

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A recently signed Florida law dealing with political ad disclosure could drive more online ad dollars from state and local candidates and other groups to Google, Facebook, and other Web ad sellers. While most states have yet to craft rules about disclosure of payment for search, display, or social network ads, Florida’s new rules allow political candidates to run all sorts of online ads without including a “paid for by” style disclaimer. “Political advertisers on the state and local level…

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