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Why World Cup sponsors aren’t bailing out

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How much scandal is too much scandal? With billions of dollars at stake and few other ways to tap into the global love of soccer, FIFA sponsors like Adidas, Coke and McDonald’s are likely to hang onto their marketing deals and try to weather the scandal that has tarnished soccer’s governing body. It would seem like an advertiser’s worst nightmare: More than a dozen soccer officials indicted in an investigation into decades of corruption and fraud. Some are even on…

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