Florida Chamber makes big digital investment in key legislative races
The Florida Chamber of Commerce is going digital. The statewide business advocacy group is poised to spend hundreds of thousands of dollars on digital advertising targeting likely primary voters in key legislative races. The campaign, according to a memo obtained by FloridaPolitics.com, will feature 15-second biographical spots on mobile devices and social media, and will target voters in a dozen legislative races. “Times have changed. Simply funding candidates and using big television budgets will no longer bring pro-job candidates over…
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